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Judy Luciano
Operations Manager
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Judy oversees the daily operations of our company, ensuring that everything runs efficiently and smoothly. With her strong leadership and organizational skills, she coordinates processes across departments and supports the team in delivering excellent service to our customers.
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Stephanie Walker
Production Manager
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Stephanie leads our production team with precision and dedication, ensuring products are built to the highest standards of quality. Her strong management skills and commitment to efficiency keep operations running smoothly while supporting the success of both the team and our customers.
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Samantha Pelcha
Production Manager Assistance
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Samantha assists the production team in managing schedules and streamlining workflows. Her dedication and strong organizational skills help keep projects on track and contribute to the team’s overall success.
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Denise Samuels
Senior Customer Service Representative
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Denise excels at creating positive customer experiences, using her problem-solving skills and expertise to handle complex situations with ease. Her leadership helps the team maintain high standards while fostering strong customer relationships.
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Bill Anthony
Senior Customer Service Representative
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Bill brings over a decade of experience to our customer service team, offering expert guidance and support to both customers and colleagues. His deep product knowledge and approachable nature make him a trusted advisor for anyone seeking assistance.
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Elvin Pacheco
Customer Service Representative
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Elvin is passionate about helping customers and ensuring their concerns are resolved quickly and efficiently. His friendly demeanor and dedication to service make every interaction smooth and satisfying
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Crystal Luciano
Customer Service Representative
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Crystal is known for her attentive service and reliability, making sure each customer feels heard and valued. Her professionalism and calm approach contribute to a welcoming and supportive customer experience.
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James Depasquale
Customer Service Representative
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James is recognized for his attentive, dependable service, ensuring every customer feels heard and appreciated. His professional demeanor and steady, composed approach help create a welcoming, trustworthy, and supportive customer experience.
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Kenneth Gant
Tech Support
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Kenneth provides prompt and effective solutions to customer technical issues. Known for his expertise and problem-solving abilities, he ensures customers receive reliable support whenever they need it.
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Samuel Burdette
Tech Support
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Samuel provides expert technical support, troubleshooting issues efficiently and ensuring smooth operation for our customers. His problem-solving skills, patience, and technical knowledge make him a reliable resource for both clients and colleagues.
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Anthony Gaeto
President / CEO
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Anthony Gaeto is a proven entrepreneur who has built and led multiple successful businesses. After studying at UNC and USF, he founded What’s Amatta You Pizza in 1983, growing it into a regional franchise before selling it in 1990. He went on to establish Prism Auction, FreeTilitSells.com, and model sites like CoffeeNuts.com, BestBuyFitness.com, and GateCrafters.com. In 2002, he co-founded Web Direct Brands, followed by Sequoia Brands in 2010. Known for his vision, leadership, and commitment to innovation, Anthony continues to create companies that inspire growth, empower employees, and serve communities.
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Sara Yuan
Vice President
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Sara is a graduate of A.I.B. Polytechnic College in Guangdong, China, and is responsible for overseeing many of the company’s most profitable products. Fluent in three languages, she effectively bridges cultures and business opportunities by dividing her time between the United States and Mainland China. Her global perspective, strategic insight, and expertise make her an invaluable asset to the team.
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Jonny Paniagua
Marketing Director
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Jonny leads our marketing team with creativity and strategic insight, driving campaigns that strengthen our brand and engage customers. With a deep understanding of market trends and consumer behavior, he develops innovative strategies that help the company grow and stay ahead in a competitive landscape.
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Julisa Chavez-Lara
Shipping Manager
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Julisa oversees all shipping operations, ensuring orders are processed and delivered efficiently. Her strong organizational skills and attention to detail help maintain smooth logistics and a positive experience for customers.
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Tom Zhu
IT Team Leader
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Tom leads the IT team, overseeing system operations and ensuring technology infrastructure runs smoothly. His leadership and technical expertise guide the team in delivering reliable and efficient solutions.
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Jack Shen
IT Specialist
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Jack supports the IT department by maintaining systems, troubleshooting issues, and implementing technical solutions. His problem-solving skills and attention to detail help keep operations running efficiently
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Yanna Sun
IT Specialist
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Yanna contributes to the IT team by managing network systems and providing technical support. Her technical knowledge and proactive approach ensure smooth and secure operations across the company.
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